Disney to become sponsor of World Expo U.S. Pavilion
Recently, the Shanghai World Expo announced that the United States Pavilion, “Mickey Mouse’s ‘owner’ Disney Hall sponsors the United States.” Shanghai World Expo, and Disney is a perfect combination. Disney theme parks every year for millions of families dream come true, and the Expo theme of “City, Better Life” conveys the common dream of the family all over the world and hoping. Disney Asia head of Bill Ernest said.
Disney and the World Expo can be traced back to the first intersection at EXPO 1933 in Chicago. At that time, Mickey Mouse just “born”, cut a striking figure in 12 movies, the Expo organizers had invited Walter to the famous cartoon character into a small Expo. In the shadow of the Great Depression, Mickey or the appearance of the people to that era brought the cold warm??? In the film, Mitch is always able to find unexpected ways to win.
70 years, the Expo had a close relationship with Disney has even been called the Walt Disney World Expo, “who jumped the queue.” Mickey became famous in the Expo, Mickey through the Expo, will bring laughter and hope to every corner of the world.
Walter and Expo 1964, the New York World’s Fair, when people Huazhexiaochuan through those parts of the world transvestites wearing electric cartoon doll exhibition, their heartstrings is that song called, “Small World” (It’sA Small World A fter All) touched by the songs.
This year, 64 years old Walt? Disney is still ambitious, California, opened Disneyland has been faster for 10 years, far away in the east coast of Florida, the Disney project, has quietly completed a land acquisition.
Expo in New York, Walter completed another “training.” The Expo has deep feelings on people, time and again to find innovative sources here.
Disney and the World Expo can be traced back to the first intersection at EXPO 1933 in Chicago. At that time, Mickey Mouse just “born”, cut a striking figure in 12 movies, the Expo organizers had invited Walter to the famous cartoon character into a small Expo.
Walt put on a small booth a few Mickey’s model, but did not realize it became a small display area the most popular “hot spot” one owner to a large number of parents take their children to buy ” Mickey. ” As Walter was not prepared, fans disappointed. 1933, the United States, is in the vortex of the economic crisis, the United States played out almost everywhere because of unemployment lead to tragedy. Mitch, the emergence of the cold era that brought the people warm??? In the film, Mitch is always able to find unexpected ways to win. The Walt Disney World Expo
a major achievement is that its a cartoon movie quickly became popular, even those who are unemployed would prefer to save a few coins into the cinema.
Mickey Mouse infected with the optimism and even President Franklin? D? Roosevelt was admired the spirit and resourcefulness Mickey Mouse, had ordered the White House Play this cartoon. In the shadow of the Great Depression, Mickey will bring laughter and hope to every corner of the world.
Perhaps it is the lasting bonds Walter life of the Expo is held a special feeling. Disney was built in his kingdom, once to a restaurant inside Disneyland, named “Crystal Palace”, to commemorate the 1851 World Expo in London.
Founder of Disneyland in Florida, the following MagicKingdom, the Disney theme park Epcot the second born. It was designed as an open go on for long, like the Expo, including Mexico, China, including 11 future Hall theme. Although this is not Walter’s first intention, but in quite a long time in, Epcot were often compared with the EXPO.
Magical journey into space 20 century and the early 60s, when most people are considering to slow down and enjoy the “golden age”, the Walt? Disney was by no means slow down, on the contrary, is open to the future at full speed progress.
1960 3 months of a company meeting, Walt the creative staff told him: “In 1964, New York will hold a grand fair, all the major companies around the world will go there, spend huge sums of money held in the exhibition. They do not know why they should do so, except for one thing, that is, other companies are doing, so that they can not backward. ”
This is a win-win concept is very admirable. But the initial contact with several companies have rejected the proposal. Coca-Cola refused a can of “magic room” in naming opportunities. Walt had intended to do at the fair was first exhibited, and then moved to Disneyland. GM also rejected the idea. The company said an official with a smile: “You know, and who is going to discuss this? Ford Car Of those people. They get to the Expo will be on their own have no idea what to do. ”
General Motors, the official had just a joke, but not a thought, really went to Walter Ford Motor Company. The Ford has really accepted Walter’s proposal. The Walt Disney Company’s creative staff visited the Ford factory, and because of what he saw and feel excited. Creative staff noted that in a half-mile-long section of the assembly line, Ford’s car just a pile of melted metal, and to the other side, is already out of shiny new cars. Why not move forward under a motor vehicle assembly line organized tours to amusement facilities from one end to the other side of the venue and then?
This is the Walt Disney Company “O m nimover” system was born. Today the system has been applied to many of Disney’s amusement facilities, such as Haunted Mansion. Ford on the exhibition is, “Omnimover” system uses a Ford convertible cars as means of transport for tourists, with their 127 along with a sound animation gallery tour. This facility shows the various stages of human evolution, from the dinosaur age has been to the Space Age, has been called “magical journey into space.”
Expo at the “small world”
At the Expo, Disney also common Electric Designed a “progressive city.” This is a circular theater, the audience surrounding the stage rotation, the stage scene is the mechanical control of human progress screen. After Expo, the city moved to the progress of Disneyland, and renamed “the evolution of civilization of the Carousel.” There is also a pleasure
the famous set
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