Rigid demand the release of the domestic market in full bloom on the refrigerator door
2009 years, the domestic home appliances market experienced a quarter The “cold” and the small step in Q2, “warmer”, the last month of shows in the 9,10 obvious trend. Especially in the near past, “11″ golden weeks, the household appliances market
Sell
Can only be a “blowout” to describe the word. Following the PRC, we will be based on the 100 cities in 1668 retail stores in the weekly monitoring data of domestic
Refrigerator
Weeks in the gold market performance.
Rigid demand the full release
This year’s “11″ golden weeks, coinciding with its 60th birthday, has stimulated the Chinese people attach great importance to the traditional Mid-Autumn Festival, holiday up to 8 days, known as “the longest history of Golden Week.” Double stack, extended leave, set off the consumer goods market is prosperous, sales increased significantly. According to the Ministry of Commerce Monitoring, 2009 “11″ golden week (1 October -10 8th) the total retail sales of consumer goods throughout the country 570 billion yuan, equivalent to 09 years ago, three quarters of total retail sales of social consumer goods 6.4%, daily average retail sales than last year’s “11″ Golden Week, up 18%, while the view from the main commodities, home appliances, gold and silver jewelry, autumn and winter
Clothing
, Staple foods, such as the flourishing trend of automotive, consumer upgrade evident. In Yee on the refrigerator, freezer,
Washing machine
, Air conditioning, color TV and other 5 major appliances in the weekly monitoring data also showed that the major home appliance retail sales rose in prominence during the National Day, especially since the National Day holiday to extend the pull at 1 week (October 5 ~ October 11 ) sales surged, in which refrigerators week in the National Day (September 28 ~ October 4) retail sales grew by 24.0% year on year.
Golden Week blowout sales level beyond home appliances industry is expected, some manufacturers out of stock or even the best-selling products, promote sales surge for several reasons:
1. The second quarter, faster than expected economic recovery, the confidence of economic agents to improve, this year is the 60th anniversary of founding of the PRC, the Government and the community, and people are held in the 11 large-scale celebrations, this sense of national pride and self-confidence will drive the enthusiasm of the various market segments, and into consumption.
2.
Appliances to the countryside
, Trade-in, energy efficiency subsidies are leveraging the rural market and urban market consumer demand.
3. Home improvement market and the wedding is also a huge consumer electronics market potential. Sales of commercial property surged from January to August this year, area home sales increased 44.5%, to improve the rapid increase in the proportion of type of housing, real estate, home improvement Strong Sales driven market. The 2009 is still a marriage, the Ministry of Civil Affairs statistics show that the first three quarters of marriage registration reached 7.45 million pairs, an increase of 10.2%.
Our detailed analysis of the refrigerator market, Golden Week, found that this year’s “11″ The market is also showing two other distinctive features, of course, these features in other home appliances market also exist:
1. The market starts early.
Suning
, The country from September 26 the U.S. had launched a comprehensive National market, ahead of the market to meet the 11 rigid demand, single-product merchants straight down, special machines, buy gifts, free shuttle and other forms of promotion to attract consumers, manufacturers and even has long been been well stocked in early September, promotions and other programs. According to Yee weekly monitoring, 1 week before National Day (September 21 ~ September 27) refrigerator market, retail sales grew by 115%.
2. Lasted longer. 09 “11″ golden weeks consumption significantly lengthen climax phase, from September 26 to October 8 upsurge continued outbreaks. Refrigerator market 1 week after the National Day (October 5 ~ October 11) of retail sales rose more than 550%.
A fire scene in the whole situation, the performance of a different brand. National Day week (September 28 ~ October 4), total retail sales of international brands accounting for nearly 50%, than non-holiday weeks, raising up to 16 percentage points, of which Siemens share of 18.4%
LG
8.7% share, Samsung accounted for 7.5%, 5.3% Matsushita, Bosch share of 4.8%. The share of domestic brands than non-holiday weeks, there were 1-4 percentage point decline, which accounted for 23.3% of Haier, Meiling share of 7.0%, 6.0% share of voice capacity, the U.S. share was 5.8% share of new flight 4.5%
Hisense
Share of 3.8%.
2009 refrigerator competitive landscape changes weekly Week
Click here to view all news photos
About the Author
I am China Crafts Suppliers writer, reports some information about wooden barbie doll houses , toy wooden kitchen set.
|
Miele Toy Oven
$44.95
Our little testers couldn’t tear themselves away from this charming toy stove, which looks and sounds like a real Miele oven! Each burner lights up and makes a different cooking sound. Set digital oven timer and wait for it to beep. With oven light, working door, and two pull-out cooking racks. 7 1/4″L x 7 1/4″W x 10 1/4″H. Perfectly sized for American Girl(R) dolls and other 18″ dolls. Require 3 …
|
|
Fisher-Price Little People Happy Sounds Home
$29.99
The Happy Sounds Home is a charming new playset that allows little girls to discover their very first home & provides them with tons of toddler-appropriate activities! Playset folds open to reveal plenty of rooms on 2 levels, plus activities & fun sounds to keep them busy! Start the day in the kitchen with open/close refrigerator, where Mom & Dad sit at the table with place setting detail, while b…
|
|
Corolle Mon Premier Calin 12 Baby Doll (Calin Charming Pastel)
$23.95
Les Calins are adorable, washable baby dolls, with delicate vanilla scent and soft vinyl head and limbs. Thanks to its cuddly soft, beanbag body, Calin Charming Pastel can be posed just like a real baby. She is wearing a cute one piece pink and white knit outfit with matching hat. She has blue sleeping eyes….
|
|
Knuffle Bunny12.25”
$18.46
A children’s classic, now available in plush!
Our Knuffle Bunny, from Caldecott Honor Award Winning Knuffle Bunny: A Cautionary Tale, has embroidered eyes, a velvet nose, and luxurious soft velour. Soft bean-filled body with ears lined with shiny velvet and a chenille tail. Knuffle Bunny is so huggable, it’s no surprise that every child will want one! Stands 12.25″ tall….
|
