What advertisers give positive messages to women?
I’ve been excited lately to see the Dove’s Campaign for Real Beauty. Finally, a corporation is telling women that beauty comes in all races, all ages, all shapes, and all sizes. Are there any other companies you have seen that gives positive messages to women? I want to buy more from pro-woman businesses, rather than ones that tell women they should look like Barbie dolls.
The company that owns Dove (Unilever? Not sure) also makes a product that bleaches skin. It is hugely popular in India and its commercials feature women who have no luck in love or work, until they lighten their skin, then they find a boyfriend and a job.
My point is, Dove does not in fact care about promoting “real beauty” (whatever that means). Their advertising campaign is just another way to sell products. The entire beauty industry – actually, most industries – are based on making people believe that something is wrong with them, and they need a product to fix it.
