Has Harley-Davidson Company sold out?
As a rider who is long in the tooth, it seems to me that over the past decade, the motor company has sold its logo, brand image to everyone who has the money to do so. Teddy bears, piggy {hog} banks, Barbie on a Harley, and the list goes on.
Harley changed their direction many years ago. Their marketing strategy changed from selling bikes to selling a lifestyle.
Got to hand it to them though… it sure has worked. Look how many non-riders, wannabes and RUBs think the only way to go is on an HD.
Hey, whatever makes your boat float though, and right now (that being key) ‘the motor company’ is floating all the way to the bank.
